Lonneke Jagersma

I enjoy working in a dynamic, innovative environment with inspiring people so we can together create something beautiful, sustainable and successful.
I am highly experienced in the field of marketing & communication strategy, account management, sales, creation and development of media, in magazine and book publishing (copywriting, editing, printing, distribution, promotion, finance) and producing and implementing social media strategies (Facebook, Instagram, Pinterest etc). I consider myself a commercial-driven creative individual. I like to inform companies, colleagues and students (I coached many interns and students with their thesis) about ‘lovemark strategy’
and the importance of relevant and valuable content (words, images, video) to attract, acquire, and engage a clearly defined and understood target audience - with the objective of driving profitable customer action. The human measure is the measure that befits my style of working.
Because I have a particular interest in people, food, culture, nature and travel I developed my varieer in a certain direction. When living in Japan (Jan 2017-Aug 2021) I worked in tourism as a Local Guide and Tourleader (freelance). My job as a marketing manager or communications consultant is absolutely different from working as a Tourleader. But, this is what they have in common: customer satisfaction. I love working on loyalty and therefore profitable relationships.